The Frubi® Story

Gary W. Hall, M.D. an Ophthalmologist and expert in solar-related eye disease and three time Olympic medal winner in swimming and Renee Resler, entrepreneur and inventor of successful breakthrough technologies in the beauty industry, met while seated next to each other on a flight from New York to sunny Phoenix where they reside.

They started talking about Dr. Hall’s research in eye protection and as they continued their conversation ideas for an important new product started forming in Renee’s mind. By the end of the trip they had written a business plan on a napkin for a new venture in children’s eyewear. Soft, spongy, affordable, comfort-fit sunglasses that children would actually want to wear and would keep on. They decided to call them FRUBI® SHADES.

They both agreed that most people were not aware of the serious damage the sun’s rays have on children’s eyes. Renee was surprised to learn that children were even more at risk because their eyes were even less able to filter out UV rays and as a grandmother of four that concerned her very much. The PROTECT THEIR EYES Campaign became an important part of their ongoing conversation and they knew it was necessary to increase the public awareness to protect children’s eyes with sunglasses. Introducing FRUBI® SHADES .....

About The Founders

Dr. Gary Hall has practiced Ophthalmology in Phoenix since 1982. After receiving his medical degree from the University of Cincinnati, Dr. Hall went on to complete his Ophthalmology residency at Indiana University Medical Center. He is a Diplomat of the American Board of Ophthalmology, a member of the American College of Eye Surgeons, the Society for Excellence in Eye Care, The American Society of Cataract and Refractive Surgery, and the International Society of Refractive Surgery.

Dr. Hall, three-time Olympic swimmer and father of Olympic gold medalist Gary Hall Jr., was always concerned about the damaging effects of sunrays. Dr. Hall holds six patents and has made numerous inventions related to Ophthalmology. Recently Dr. Hall turned his attention from surgical treatment of eye disease to preventing solar-related eye diseases. With Frubi® Shades, Dr. Hall hopes to help children shield their sensitive eyes from harmful sunrays.

Renee Resler has been a successful inventor, entrepreneur and business veteran for more than 25 years. FRUBI® SHADES, her most recent development, is a culmination of her years of experience and her ability to understand the needs of consumers and to create exciting, innovative useful “niche” products.

Resler, who began her career after business school in New York City has been designing, developing and holds numerous patents for her innovative, financially profitable nail care products while successfully serving as an independent consultant. She has consistently and accurately predicted and fostered trends in every aspect of the nail care industry and her products are currently sold in over 20,000 stores in both the USA and Europe .

Resler’s expertise continues to be sought by companies in a variety of industries. She is inspired and motivated by a desire to offer products that have a purpose and that will improve the quality of life for consumers. FRUBI® SHADES is that type of product. The PROTECT THEIR EYES Campaign she co-founded with her partner, Gary Hall, M.D., will increase public awareness of the benefits and important need for even the youngest children to wear eye protection when outdoors.